The Smartest Way to Do Local SEO
If you’re a local business owner or marketer wondering how to get your website on the first page of Google, this guide is for you. Let’s break down the smartest and simplest way to improve your local SEO — using “Carpet Cleaning Austin Texas” as an example.
You don’t need fancy tools or big budgets. Just follow this simple plan step-by-step.
🔍 Step 1: Find the Right Keyword
Start with a keyword people are searching for.
For example, “carpet cleaning Austin TX” is a phrase that many people search every month. Use tools like:
SEMrush
Ahrefs
Ubersuggest (free alternative)
These tools show you:
How many people search for the keyword monthly
How hard it is to rank
What your competitors are doing
Pick one main keyword like “Carpet Cleaning Austin TX” and a few related ones like:
Rug cleaning Austin
Pet stain removal Austin
Steam carpet cleaning in Austin
🧹 Step 2: Clean Up Your Website
Use a tool like Screaming Frog to scan your website. This shows you:
Broken pages (404 errors)
Pages with little or no content
Duplicate or unnecessary pages
Fix or delete pages that aren’t helping your SEO.
Also, check if your website is easy to navigate and loads fast.
🧼 A clean website = better user experience + better rankings.
🏗️ Step 3: Make a Clear Page for Each Service
Don’t try to talk about everything on your homepage.
Instead, create a separate page for each service.
For example:
/carpet-cleaning-austin-tx
/rug-cleaning-austin
/stain-removal-austin
/upholstery-cleaning-austin
Each page should focus on one topic and include:
That keyword in the title and H1 heading
Your city name (Austin)
Photos or videos of your work
A strong call to action: “Book Now” or “Get a Free Quote”
🌍 Step 4: Add Pages for Nearby Areas
Most service businesses don’t just work in one city.
If you also serve nearby towns, create pages for them too.
Examples:
Carpet Cleaning in Round Rock
Carpet Cleaning in Cedar Park
Carpet Cleaning in Pflugerville
But only create these pages if people actually search for them.
Check search volume first using SEO tools.
🏷️ Step 5: Use the Right Titles, URLs, and Headings
Google looks at your:
Title tag (shows in search results)
URL (web address)
H1 (main heading on the page)
Make sure all three clearly say what the page is about and include your location.
| Element | Example Content |
|---|---|
| Title Tag | Affordable Carpet Cleaning in Austin, TX |
| URL | www.yoursite.com/carpet-cleaning-austin-tx |
| H1 Heading | Trusted Carpet Cleaning in Austin, Texas |
🧠 Step 6: Build Helpful Content for Local Visitors
Besides service pages, create blog posts that answer common questions from people in your city.
Here are examples:
“How Much Does Carpet Cleaning Cost in Austin?”
“Best Time of Year to Clean Carpets in Texas”
“How to Remove Pet Odors from Carpets in Austin Homes”
This content helps:
Google see you as an expert in your field
People trust your business more
You rank for more keywords
🔗 Step 7: Get Quality Backlinks
A backlink is when another website links to yours.
It’s like a vote of trust.
Ways to get good backlinks:
List your business in local directories like Yelp, Yellow Pages, or BBB
Sponsor a local event or sports team (and ask for a link!)
Ask happy customers to link to your site from their blogs
Write helpful guest posts for local websites
❌ Avoid buying cheap links or spamming forums — these can hurt your rankings.
⭐ Step 8: Get More Google Reviews
Online reviews help with SEO AND customer trust.
Here’s how to grow your reviews:
Ask happy customers to leave a review after every job.
Use tools to automate review requests via text or email.
Make it easy — send them the exact link to your Google review page.
📈 Try to get more reviews than your top 3 competitors.
That alone can help you show up higher in the local results.
📊 Step 9: Use Local SEO Tools
Some helpful tools and services:
BrightLocal – for citations and tracking rankings
Whitespark – to find new local link opportunities
ChatGPT – to help write service pages and blog content faster
SEMrush or Ubersuggest – for keyword research
✅ Final Checklist
Here’s your step-by-step local SEO action plan:
Research and pick the best keywords
Clean up your website and fix broken pages
Create a page for each service you offer
Add service area pages (for nearby towns)
Write helpful local blog content
Get listed on local directories
Build backlinks by partnerships or sponsorships
Get more reviews than your competitor
💡 Final Thoughts
Local SEO doesn’t have to be hard or expensive.
By following this guide, you can:
Get more traffic from Google
Attract more local customers
Stand out from your competitors
And the best part? You’re building a strong, long-term brand in your local area.
💼 Ready to Dominate Local SEO and Grow Your Business?
If you’re serious about ranking higher on Google, getting more local leads, and building a strong online presence—we’re here to help.
✅ Free Website Audit
✅ Custom SEO Strategy for Your Business
✅ Proven Results in Local Markets
👉 Visit www.alidevelops.com now and take the first step toward ranking #1 in your city.
📞 Have questions? Contact us today and let’s grow your business together!